Soffe's legacy began in 1946, when it first hit the scene as a distributer to Military exchanges and college bookstores, and we've never looked back. Since then, we have expanded our focus to include activewear for all types of athletes and exercise. As of today, Soffe has positioned itself as a market-leading, All- American lifestyle activewear brand for men, juniors and children.
The Soffe Juniors line continues to find inspiration in the brands cheerleading roots - a sport defined by what a group of women can do when they work together - but has expanded it's vision to include must-have apparel for yoga, dance, running and more.
Soffe's Mens offering are still rooted in the Military - another example of what a strong sense of community and togetherness can do. This line is tough, durable and dependable, and it is designed to channel America's original athlete: the soldier.
Soffe understands that team sports are the gold standard for working together, Soffe offers Intensity by Soffe, which is focused on outfitting sports teams. We take the latest styles and combine them with on the field sensibilities to create smart performance uniforms, practice gear and accessories.